I’m going to make an effort to document occasional ideas, mostly in an effort to perfect communicating my thoughts in a concise manner (the best ideas are the easiest to communicate)
So here’s a quick one for today, as I sit here with my wife reading a recipe book:
“Recipe books should have a a QR Code [read any scannable code] alongside each recipe. Scan the code and ingredients will be added to a shopping lost on a corresponding mobile app”
The biggest bug bear for me is having to wrote down ingredients from a book for when you’re at the shops. It’s a pain, especially with complicated dishes.
If the process is as simple as taking a photo of the page, it is guaranteed to be more effective.
There are immediate problems, obviously. Firstly, who buys recipe books these days? I have some, but the codes can’t be retrospectively printed on their pages. I don’t however rush out to buy new books anymore, I’ll just look online or on the Jamie Oliver app.
Perhaps the people who do still buy recipe books, are in fact not the people who’d scan a code with a mobile app.
Or maybe, just maybe, people who would use a mobile app as their first choice, would in fact buy a recipe book if they knew they could scan a code to have the ingredients added to an app.
Those questions are for someone else to figure out!