Category Archives: Lessons Learned

Lessons Learned: #1 Promises

The beginning of my indefinite ‘Lessons Learned‘ series, a space I’ll use to simply write some startup and strategy lessons I’ve learned in the past. The main reason I’m publishing them is so I’ve no excuse for ever forgetting them – if you learn something from them too, then great!

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#1 Promises
Don’t ever┬ápromise things you cannot deliver. This applies to making promises on what your product can deliver, making promises on what you can deliver (either to yourself or to a client). If you can’t do it, it’s better to say.

N.B This is not the first lesson I’ve ever learned