Tag Archives: wrapp

Social Gifting and Wrapp – the buzz is frustrating.

Maybe because it’s got some high profile backers? (not intended as a dig at those individuals, Reid Hoffman is someone I admire greatly)

In the instance of Wrapp, maybe (and more likely) it’s because you can give people free money. I was just generous enough to gift my cousin a £3 voucher for Oasis which cost me nothing.

I like Wrapp, it’s a fun way of giving a gift, but I find the excitement and buzz all hugely frustrating. Here’s why:

We need to start thinking beyond these iterations of social marketing and commerce. Yes it’s a fun app, but the whole premise does not feel progressive. Rather it feels that this should have happened 3 or 5 years ago. This is all too easy. (It’s partly true that my argument is laced with jealously and bitterness at such a simple idea being so successful!)

I suppose progression does come in small steps and I’m pleased to see that people like Wrapp are making this move. But I’ll really get excited when the integration between my activity in a brick and mortar store can be determined by suggestions, advice and recommendations provided to me by the store based on my digital profile. And if I have to, I’ll ask my friends.

I’d be interested to know what other people feel about this apparent craze, is it the future or  will it just wither out and die?